Ecommerce share stalls at 1-19% across India's top 8 offline retailers since FY22
ET analysis finds online contribution flatlining at India's largest brick-and-mortar chains: Reliance Retail at 17-19%, Bata 10-12%, Westside 6-7%, DMart 5-6%, Shoppers Stop under 1%. Lower digital investment and a profitability-first stance are ceding ground to pure-play rivals like Amazon, Flipkart, Blinkit and Eternal.
What happened
ET analysis shows e-commerce share at India's top eight retailers (Reliance Retail, DMart, Westside, Shoppers Stop, Bata, Pantaloons, Arvind, Spencer's) has
Key facts
- Westside online 6-7%
- Reliance Retail online 17-19%
- Bata online 10-12%
- DMart online 5-6%
- Shoppers Stop online <1%
Why this matters
Stalled online penetration at incumbents creates a window to acquire or partner with D2C, quick-commerce, or last-mile assets to bolt on the digital capability these chains aren't building organically.