EDT debuts Luma air fryer in India at Rs 11,999 with borosilicate glass chamber
EDT enters India's premium small-appliance segment with Luma, a 7-in-1 air fryer featuring a transparent PureGlass cooking chamber, dual bowls (2.5L and 4.5L), NutriRetain dual-sensor temperature control spanning 60-200°C, and a toxin-free design aimed at health-conscious urban households.
What happened
EDT (Luma) · EDT launches Luma air fryer in India at Rs 11,999, featuring borosilicate PureGlass chamber, toxin-free design, NutriRetain dual-sensor temperature
Key facts
- Rs 11,999
- 2.5-litre
- 4.5-litre
- 60-200 Celsius
- 7-in-1
Why this matters
Niche premium positioning with a patentable chamber technology makes EDT a watch-list candidate for kitchen majors seeking a health-tech narrative, though India distribution scale must mature before strategic interest crystallizes.