ElevenLabs flags voice AI as the next conversion lever for Indian ecommerce

At Inc42's AI Summit, ElevenLabs India head Karthik Rajaram pointed to Meesho's multilingual support and Cars24's 400-agent voice AI deployment driving a 35% sales conversion uplift, with Myntra and healthtech Cure also building emotional-context voice layers into commerce journeys.

— Source publishedThu, 28 May, 2026, 13:18 IST·First seen Thu, 28 May, 2026, 15:25 IST·Source Inc42

What happened

At Inc42's AI Summit, ElevenLabs' India head Karthik Rajaram discussed voice AI adoption in Indian ecommerce, citing Meesho's multilingual customer support and

Key facts

  • 400 agents
  • 35% sales conversion improvement
  • $126 Bn by 2030
  • $1.7 Tn GDP by 2035

Why this matters

Scout voice AI tooling and emotional-context NLP targets before incumbent retailers lock in exclusive partnerships—the Cars24 case study will accelerate buy-vs-build decisions across the sector.