ELVN-ELVN scales additive-free millet & A2 ice cream, eyes 300 supermarkets
Bengaluru clean-label startup ELVN-ELVN, founded 2024, is expanding vegan millet and A2 dairy ice creams via a crowdfunded freezer micro-franchise model. Backed by a Rs 2 crore soft loan under PM FME, it targets 300 supermarkets plus dark stores on Zomato/Swiggy across multiple cities, riding 50% MoM growth.
What happened
Bengaluru clean-label startup ELVN-ELVN sells additive-free millet-based vegan and A2 dairy ice creams, funded via government PM FME scheme. Targets 300
Key facts
- founded 2024
- Rs 140 (125ml)
- Rs 400 (450ml)
- 5,000 cups/day capacity
- Rs 2 crore soft loan at 6%
- Rs 15 lakh subsidy
- Rs 70-80 lakh founder investment
- 50% MoM growth
- target 300 supermarkets
- ice cream market Rs 243.50 bn (2025) to Rs 639.41 bn (2034), CAGR 11.29%
Why this matters
ELVN-ELVN's additive-free millet and A2 dairy positioning fills a differentiated clean-label niche that could interest incumbent frozen-dessert players seeking to acquire premium, health-forward shelf presence in India.
What to watch
- MoM growth sustaining above 30% versus deceleration
- Incumbent or D2C launch of competing A2/millet ice cream SKUs
- New funding round announcement or crowdfunding milestone
- Actual store count versus 300 target and city-level concentration
- Unit economics disclosure and freezer utilization rates
- Sign freezer placement deals with regional supermarket chains and lock quick-commerce dark-store slots
- Raise follow-on equity or debt to fund freezer capex ahead of the 300-store target
- Expand production capacity beyond 5,000 cups/day and secure A2 milk and millet supply contracts
- Invest in cold-chain logistics partnerships to protect product integrity across cities
Also reported by
- YourStory — Same time