Ember targets wider kitchen portfolio and omnichannel reach as cookware premiumises
Cookware brand Ember plans to add kitchen tools, storage and countertop appliances over the next two to three years, while strengthening its D2C, modern-trade and general-trade presence. The move tracks rising consumer demand for safer, durable and design-led cookware.
What happened
Ember says India’s cookware market is premiumising as consumers prioritise safety, durability, performance and design. The company plans to expand into kitchen
Key facts
- Indian cookware market valued at $1.87 billion in 2025
- Market projected to reach $2.85 billion by 2031
- Projected CAGR of 7.27% through 2031
- Stainless steel held 34.95% market share in 2025
- Online sales projected to grow 8.68% through 2031
What changed
Ember says India’s cookware market is premiumising as consumers prioritise safety, durability, performance and design. The company plans to expand into kitchen tools, storage and countertop appliances while strengthening D2C, modern trade and general trade distribution.
What to watch
- Speed of Ember's launches in storage, tools and countertop appliances versus stated two-to-three-year timeline.
- Shelf-space gains and store count expansion across modern trade and general trade.
- D2C repeat rates, bundle attachment rates and average order value after category expansion.
- Evidence of premium cookware consumers trading up despite discretionary-spending pressure.
- Competitor launches, price promotions and warranty upgrades from cookware and small-appliance brands.