Epik launches ‘Try and Buy’ model with at-home and video product demos
Unveiled at Epiklogue in Bengaluru, Epik’s Try and Buy model offers expert-led demonstrations at home or over video before purchase, starting with brands including Dreame Technology and Philips India ahead of the festive season.
The channel move
Epik unveiled its Try and Buy commerce model at Epiklogue on September 18, offering customers expert-led product demonstrations at home or over video before purchase.
Channel facts
- September 18
- zero
- 45-minute
What it means for online and offline
Epik’s at-home and video demos can lift conversion for high-consideration electronics, but success will depend on tightly managing expert capacity, demo quality, and customer-acquisition economics during the festive surge.
Signals to track
- Disclosure of demo booking volume, show-up rates, demo-to-checkout conversion and cost per converted order.
- Expansion from Dreame and Philips into other high-consideration electronics, appliances, smart-home or wellness brands.
- Whether video demonstrations account for the majority of completed sessions, indicating a scalable unit-economics model.
- Evidence that customers purchasing after demos have lower return and cancellation rates than standard ecommerce buyers.
- Introduction of paid appointments, membership benefits, trade-in offers or bundled installation services.
The counter-case
At-home and video demos may create a high-touch service layer that is expensive to staff, schedule and scale, particularly in a price-sensitive consumer-electronics market. Unless the model produces materially higher conversion, larger basket sizes or lower returns, travel, demo-agent, lead-generation and coordination costs could outweigh incremental sales. Shoppers may also use Epik’s demos for research and then buy from marketplaces or offline retailers offering lower prices or faster delivery.