Eureka Forbes targets ₹5,400-5,600 crore revenue and ₹800-850 crore EBITDA by FY30
Eureka Forbes plans to double revenue from ₹2,710 crore in FY26 and triple EBITDA by FY30, banking on product innovation, wider distribution, service capabilities and omnichannel execution across underpenetrated health and hygiene categories.
What happened
Eureka Forbes targets FY30 revenue of ₹5,400-5,600 crore and EBITDA of ₹800-850 crore, backed by innovation, wider distribution, service capabilities and
Key facts
- FY26 revenue: ₹2,710 crore
- FY30 revenue target: ₹5,400-5,600 crore
- FY30 EBITDA target: ₹800-850 crore
- FY30 category market estimate: over ₹26,300 crore
- Category CAGR: 15% (FY23-30)
- FY26 revenue mix: water purifiers 42.8%, vacuum cleaners 15.5%, service 31.4%, other 10.3%
- Water purifier household adoption: 7%
- Water softener household adoption: less than 1%
Why this matters
Eureka Forbes’ growth agenda could make partnerships or acquisitions in adjacent health, hygiene, service-network and omnichannel capabilities strategically attractive to accelerate category penetration.
What to watch
- Annual revenue growth remaining above roughly 18-20%, the pace needed to approach the FY30 target from the FY26 base.
- EBITDA margin progression, particularly whether it moves materially above the implied FY26 level rather than being absorbed by expansion costs.
- Growth in active service contracts, consumables/filter replacements and repeat-purchase rates.
- Distribution reach, dealer productivity and mix shift toward tier-2/tier-3 markets.
- Online/direct-to-consumer share and whether it is accretive after fulfillment, returns and marketing costs.
- Customer service metrics including installation turnaround time, complaint resolution, warranty claims and net promoter score.
- Pricing pressure and new product launches from rival water purifier, vacuum cleaner and health-appliance brands.
- Working-capital movement as inventory and receivables rise with wider channel coverage.
- Accelerate distributor and retail-point expansion in tier-2 and tier-3 cities while protecting dealer economics.
- Launch segmented products at entry, mass-premium and premium price points to widen penetration without excessive discounting.
- Increase AMC, filter/cartridge replacement, installation and repair attachment rates to build recurring revenue.
- Use omnichannel customer data to target replacement cycles, upgrade offers and cross-category bundles.
- Invest in technician density, turnaround-time monitoring and digital service workflows, since service reliability is central to retention and referrals.
- Pursue supply-chain localization, component standardization and procurement scale to fund growth investments and protect gross margins.