Eureka Forbes targets ₹5,400-5,600 crore revenue and ₹800-850 crore Ebitda by FY30
The water and home-cleaning products company plans to accelerate from FY27 through product innovation, wider distribution, service capabilities and omnichannel execution. Its FY26 revenue was ₹2,710 crore.
What happened
Eureka Forbes aims to double revenue to ₹5,400-5,600 crore and triple Ebitda to ₹800-850 crore by FY30, backed by innovation, broader distribution, service
Key facts
- FY30 revenue target: ₹5,400-5,600 crore
- FY30 Ebitda target: ₹800-850 crore
- FY26 revenue: ₹2,710 crore
- FY30 addressable market: over ₹26,300 crore
- Category market CAGR: 15% (FY23-FY30)
- FY26 revenue mix: water purifiers 42.8%, vacuum cleaners 15.5%, service 31.4%, other 10.3%
- Water softener household adoption: less than 1%
- Water purifier household adoption: 7%
Why this matters
Eureka Forbes may become a more active partner or acquisition candidate across distribution, service networks and adjacent home-care categories as it builds capabilities to support its FY30 targets.
What to watch
- Annual revenue growth trajectory versus the roughly 19-20% CAGR required through FY30.
- Ebitda margin progression toward approximately 15%, including advertising, channel-incentive and service-network costs.
- AMC attachment, renewal rates, filter/consumables sales and replacement-cycle upgrade conversion.
- Share of ecommerce/D2C sales, digital lead-to-installation conversion and customer acquisition cost.
- Expansion in active service coverage, technician productivity, turnaround times and customer satisfaction.
- Competitive pricing and promotional intensity from online-first, regional and multinational water-purifier brands.
- Expand direct-to-consumer and marketplace assortment with premium, digitally discoverable purifier and cleaning-product SKUs.
- Use installed-base data to push filter replacements, annual maintenance contracts, upgrades and subscription-like service bundles.
- Add service capacity and technician-routing technology in tier-2 and tier-3 cities to make after-sales service a conversion and retention advantage.
- Increase modern-trade, regional dealer and institutional distribution while managing channel conflict through differentiated packs, pricing and lead attribution.
- Prioritize margin-accretive innovation in premium purification, automation and home-cleaning categories rather than relying on broad discount-led volume growth.