Ex-Livspace Duo Jain, Mittal In Talks To Raise $15 Mn For Home Interior Materials Startup Gravity
Saurabh Jain and Lalit Mittal are building Gravity, a full-stack home interior materials platform, and are in talks to raise $15 Mn from 3one4 Capital and InfoEdge. The venture targets India's $20 Bn interiors market.
What happened
Ex-Livspace duo Saurabh Jain and Lalit Mittal are building Gravity, a full-stack home interior materials platform, and are in talks to raise $15 Mn from 3one4
Key facts
- $15 Mn
- ₹143 Cr
- $20 Bn market
- ₹200 Cr
- 1,000 layoffs
- 12%
Why this matters
A well-funded, founder-led entrant in home interior materials could reshape supply relationships and become a partnership or acquisition target for adjacent players in the interiors and building-materials value chain.
What to watch
- Round close confirmation and final valuation/dilution
- First warehouse/fulfillment hub launch and target cities
- Gross margin disclosure on materials vs services split
- Competitive response from vertically integrated interior players
- InfoEdge follow-on signaling (indicates conviction beyond seed)
- 3one4 and InfoEdge finalize term sheet; expect anchor lead announcement
- Gravity signs supplier tie-ups with laminate/hardware manufacturers to prove full-stack sourcing
- Founders recruit ex-Livspace/HomeLane supply-chain and category leads
- Incumbents (Livspace, HomeLane, Asian Paints Beautiful Homes) watch for margin/pricing pressure in materials procurement
Also reported by
- Inc42 · Buzz — 3h after first sighting