FACEGYM opens standalone Mumbai studio as Tira expands India presence
UK face-fitness brand FACEGYM has opened a standalone studio at Jio World Drive in Mumbai. Reliance Retail’s Tira is also extending the brand through shop-in-shop locations across Mumbai, Hyderabad and Delhi.
The opening
FACEGYM launched a standalone studio at Jio World Drive in Mumbai on Monday, September 28, 2026. Reliance Retail’s Tira is expanding the UK face fitness brand through Shop-in-Shop locations in Mumbai, Hyderabad and Delhi.
Store and format facts
- September 28, 2026
What it means for the format
Tira’s multi-city rollout positions Reliance Retail as a valuable market-entry partner for international beauty-wellness brands seeking both experiential flagships and rapid omnichannel expansion.
Next on the rollout
- Announcement of a second standalone FACEGYM India studio or a defined multi-city rollout target.
- Tira loyalty integration, membership launches or exclusive FACEGYM product and service bundles.
- Evidence of appointment waitlists, expanded treatment capacity, hiring of therapists or longer studio hours.
- Expansion beyond the initial Mumbai, Hyderabad and Delhi shop-in-shop footprint.
- New experiential-service partnerships by Tira, Sephora India, Nykaa or premium department-store operators.
- Add FACEGYM studios or treatment rooms in Tira-led premium retail destinations in Delhi and Hyderabad.
- Bundle face-workout sessions with Tira loyalty benefits, skincare consultations, device sales and post-treatment product regimens.
- Launch India-specific memberships, introductory packages and event-led trial formats to improve repeat frequency.
- Use studio customer data to expand FACEGYM skincare, tools and targeted beauty assortments across Tira stores and digital channels.
- Competitors introduce facial fitness, lymphatic drainage or technology-enabled treatment services inside premium beauty retail.
The counter-case
A flagship studio at Jio World Drive may be more of a brand-marketing showcase than evidence of scalable Indian demand. FACEGYM’s premium, appointment-led facial workout model is niche, high-touch and dependent on trained practitioners, making multi-city economics harder than a conventional beauty retail rollout. Tira shop-in-shops can expand visibility, but may not convert into repeat treatments at sufficient frequency to justify dedicated studios.