FADA names Saisha Motors’ Sai Giridhar as president for 2026–28
Sai Giridhar, MD of Jaipur-based Saisha Motors, will lead the Federation of Automobile Dealers Associations through 2026–28. He has flagged rural demand, dealer viability and closer OEM-dealer ties as priorities, while saying E20 fuel is safe for vehicles but may reduce mileage in older models.
What happened
Federation of Automobile Dealers Associations (FADA) · FADA appointed Saisha Motors MD Sai Giridhar as president for 2026–28. He said E20 petrol is safe for
Key facts
- 38th president
- 2026–28 term
- 323rd Governing Council meeting
- 62nd Annual General Meeting
- vehicles launched from 2023 are E20-compliant
- older cars aged 10, 12 or 15 years may see lower mileage
- more than three decades of automobile retail experience
Why this matters
OEMs, fuel retailers and automotive service platforms have an opening to deepen dealer partnerships around rural distribution, dealer economics and clearer E20 consumer education.
What to watch
- FADA monthly retail-registration data, particularly rural-heavy two-wheeler, entry passenger-vehicle and tractor categories.
- Dealer inventory days, discount intensity and reports of OEM wholesale pressure.
- Changes in vehicle-finance approval rates, rural loan delinquencies and interest-rate conditions.
- OEM announcements on dealer commissions, incentive structures, network expansion or inventory rationalization.
- Government or oil-marketing-company guidance on E20 rollout, compatibility labeling and consumer-awareness campaigns.
- Festive-season retail growth versus wholesale dispatch growth.
- Create a FADA-OEM working group on dealer profitability, inventory aging and retail-versus-wholesale reporting.
- Push for rural credit, insurance and vehicle-finance interventions ahead of major festive and harvest-linked selling periods.
- Standardize dealership-level consumer communication on E20 compatibility, expected mileage effects and maintenance practices.
- Use state dealer associations to identify weak-demand districts and seek localized incentive, financing and exchange programs.
- Advocate for faster resolution of dealer claims, warranty reimbursements and OEM incentive payouts to reduce working-capital stress.