Fashion retail leaders map scaling playbook at India Fashion Forum 2026
COOs and CBOs from Lacoste, Zivame, Neemans, Campus, Raymond Lifestyle and Chupps outlined growth tactics: Tier 2 expansion, marketplace pivots, premiumisation and inventory discipline. Panelists cited 30-store bursts, a 70% cut in inventory aging over two years and an 80/20 marketplace model.
What happened
At India Fashion Forum 2026, COOs and CBOs from Lacoste, Zivame, Neemans, Campus, Raymond Lifestyle and Chupps discussed scaling strategies: Tier 2 expansion,
Key facts
- 30 stores opened in some months
- aging reduced 70% over two years
- 80/20 marketplace model
Why this matters
The presence of COOs and CBOs from Lacoste, Zivame, Neemans, Campus, Raymond Lifestyle and Chupps signals an active field of scaling brands worth tracking for partnership or acquisition as they standardize marketplace and expansion strategies.
What to watch
- Quarterly SSSG and inventory-days disclosures validating or contradicting the 70% claim
- Marketplace return rates and RTO costs eroding the 80/20 economics
- Rent inflation and store-productivity metrics in Tier 2 markets
- Quick-commerce entrants (Blinkit, Zepto) expanding into apparel
- Discount intensity during EOSS as a signal of inventory discipline breaking down
- Expect capex announcements for Tier 2 store expansion from listed players (Campus, Raymond Lifestyle) within 1-2 quarters
- Brands to renegotiate marketplace commission and returns terms to protect the 80/20 margin math
- Investment in demand-forecasting/inventory-management tech and tighter open-to-buy budgets
- Premium sub-brand or product-line launches to justify higher realizations
- Warehouse/logistics footprint additions to support omnichannel replenishment