FirstClub bags $55M Series B, doubles valuation to $255M for premium q-comm push
Peak XV and Sofina lead Series B as FirstClub plans 50 new clubhouses across Bengaluru and Hyderabad, expanding into beauty and kids. AOV of ₹1,150-1,200 runs 2.5x industry average, with 5,500 SKUs and a paid-membership model anchoring the quality-first thesis against Zepto and Swiggy.
What happened
Premium quick commerce startup FirstClub raised $55M Series B led by Peak XV and Sofina, doubling valuation to $255M. Funds target supply chain, cold chain, and
Key facts
- $55 million Series B
- $255 million valuation
- $120 million prior valuation
- $23 million Series A
- $8 million seed
- 2,500 paying members
- 21 clubhouses Bengaluru
- 3 clubhouses Hyderabad
- 50 new clubhouses planned
- 5,500 SKUs
- 4,000 grocery SKUs
- 1,000-1,500 new SKUs
- AOV ₹1,150-1,200
- industry AOV ₹460
Why this matters
FirstClub's 50-clubhouse expansion into beauty and kids across Bengaluru and Hyderabad opens partnership and category-acquisition windows for premium brands seeking curated q-comm distribution.