FirstClub bags $55M Series B to push quick commerce into beauty, home, pet care
Peak XV and Sofina lead $55M round in FirstClub, with Accel, RTP Global and Paramark participating. Capital funds city expansion and category extensions beyond grocery into beauty, home and pet care, intensifying India's quick commerce category arms race.
What happened
Daily roundup: quick commerce app FirstClub raises $55M Series B led by Peak XV and Sofina to expand cities and add beauty, home, pet care; Prozo opens Bhiwandi
Key facts
- $55M Series B FirstClub
- Rs 1.7 Cr The Sweet Change pre-seed
- 50,000 sq ft Bhiwandi facility
- 4.1 lakh sq ft Prozo Maharashtra network
- 84% MoM growth Sweet Change
Why this matters
FirstClub's pivot beyond grocery validates the multi-category quick commerce playbook—incumbents in beauty (Nykaa), home (Pepperfry) and pet care (Heads Up For Tails) should pressure-test partnership or defensive M&A scenarios within 2-3 quarters.
Also reported by
- YourStory · Capital — 1h after first sighting