FirstCry slides 7% on Q4 loss, margin squeeze despite 12% revenue lift

Brainbees-owned FirstCry posted Q4 FY26 net loss of ₹48.2 Cr on revenue of ₹2,162.7 Cr (+12%), as diaper-segment price wars pressured margins. FY26 adjusted EBITDA rose 24% to ₹486 Cr. Management is doubling down on UAE/Saudi expansion, RocketBees rollout from 22 to 62 cities, and 100+ new stores in FY27.

— Filed Wed, 27 May, 2026, 12:03 IST · Source Inc42 · Buzz · Updated

FirstCry shares fell up to 7% after Q4 FY26 loss of ₹48.2 Cr despite 12% revenue growth. Company plans UAE/Saudi expansion, RocketBees rollout to 62 cities, and 100+ new stores in FY27 amid diaper-segment competitive pressure.

Why this matters

Reinforces a pattern of widening top-line growth but persistent bottom-line pressure at Brainbees. JM Financial holds 'Add' at Rs 265 target despite the 7% post-Q4 slide.

Retail-company signals steady at 1,252 over 90 days, indicating sustained listed-retail newsflow.

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