Fitbit Air Clears BIS Certification, Signaling Imminent India Debut for Google's Screenless Tracker

Google's Fitbit Air has secured BIS certification in India under model GW968, paving the way for a near-term launch. The screenless tracker, priced at $99.99 in the US, offers heart-rate, SpO2, and sleep tracking with one-week battery life — a value play targeting India's fast-growing wearables segment.

— Source publishedTue, 16 Jun, 2026, 10:27 IST·First seen Tue, 16 Jun, 2026, 10:55 IST·Source NDTV Profit

What happened

Google's Fitbit Air, a screenless fitness tracker, has secured BIS certification in India, signaling an imminent launch. Priced at $99.99 in the US, the device

Key facts

  • $99.99
  • GW968

Why this matters

Watch for distribution tie-ups or telco bundling deals as Google leverages Fitbit's value SKU to rebuild relevance in India's wearables stack against entrenched local OEMs.