Fizzy Goblet lands Kareena Kapoor Khan as investor and brand ambassador
Accel-backed D2C footwear brand Fizzy Goblet adds actor Kareena Kapoor Khan as investor and face. The firm targets ₹100 crore revenue and 40-50 stores over two years, up from 16 stores and ₹60 crore projected FY26, expanding from juttis into western footwear, bags and accessories.
What happened
D2C footwear brand Fizzy Goblet adds Kareena Kapoor Khan as investor and brand ambassador. Accel-backed firm targets ₹100 crore revenue and 40-50 stores in two
Key facts
- ₹100 crore target revenue
- ₹60 crore FY26 revenue
- $1.5 million 2024 raise
- 16 stores
- 40-50 stores target
- 90% footwear
- 15% international online
Why this matters
The celebrity equity tie-up and category expansion position Fizzy Goblet as an emerging D2C consolidation or acquisition target in India's premium ethnic-to-lifestyle footwear space.
What to watch
- Same-store sales and footfall data post-ambassador launch
- Pace of store openings vs 40-50 target (run-rate quarterly)
- Gross margin trend as western footwear/accessories mix grows
- Follow-on funding or burn signals from Accel
- Competitor response from other D2C footwear players
- Launch Kareena-fronted campaign timed to festive/wedding season for jutti and western lines
- Open flagship stores in metro premium malls to anchor the offline push
- Introduce co-created or celebrity-curated capsule collections to justify premium pricing
- Scale bags/accessories SKUs to raise average order value and cross-sell