Flipkart extends India ecommerce lead, Myntra widens fashion dominance: BofA
BofA cites Sensor Tower DAU data showing Flipkart pulling ahead in Indian ecommerce while Myntra strengthens its grip on online fashion. Brokerage maintains Buy on MakeMyTrip, Eternal, Swiggy, Delhivery and Paytm, flagging resilient consumer demand over the next 12-18 months.
What happened
BofA report says Flipkart has extended its lead in Indian e-commerce and Myntra has widened dominance in online fashion, citing Sensor Tower DAU data. Brokerage
Key facts
- 16-17% QoQ
- 20% YoY
- 12-18 months
Why this matters
Myntra's tightening grip on online fashion shrinks the M&A runway for standalone fashion platforms, making tuck-in acquisitions of niche or premium fashion assets more urgent before valuations reset.