Flipkart joins Meta affiliate programme to plug into creator-led shopping on Facebook and Instagram
Flipkart Group has signed onto Meta's affiliate partner programme, enabling creators to tag Flipkart and Myntra products in Facebook posts and Reels, with Instagram support to follow. The move targets Gen Z shoppers, who Bain pegs at 40-45% of India's e-retail base.
What happened
Flipkart Group joined Meta's affiliate partner programme, letting creators tag Flipkart and Myntra products in Facebook posts and Reels, later expanding to
Key facts
- 40-45%
Why this matters
Map creator-platform partnerships and affiliate stack acquisitions early, since Flipkart's Meta tie-up signals a land-grab phase for social commerce infrastructure in India.