Flipkart leads India e-commerce at 85M DAUs; Meesho overtakes Amazon, Myntra rules fashion

BofA report pegs Flipkart at 85M daily active users, ahead of Meesho (70M) and Amazon (60M). Myntra leads fashion apps at 21M DAUs, trailed by Ajio (6-7M) and Nykaa Fashion (2M). Value commerce and parcel volumes show no slowdown; Delhivery gains as Meesho outsources 50% of shipments, with PTL growing 20% YoY.

— Source publishedFri, 19 Jun, 2026, 14:58 IST·First seen Fri, 19 Jun, 2026, 15:04 IST·Source Entrackr · Newsletter

What happened

BofA report shows Flipkart leads India e-commerce with 85M DAUs, ahead of Meesho (70M) and Amazon (60M). Myntra dominates fashion apps at 21M DAUs. No slowdown

Key facts

  • 85 million DAUs
  • 70 million DAUs
  • 60 million DAUs
  • 21 million DAUs
  • 6-7 million DAUs
  • 2 million DAUs
  • 50% shipments outsourced
  • 20% YoY PTL growth

Why this matters

With Amazon slipping to #3 and fashion fragmenting behind Myntra, niche fashion or value-commerce tuck-ins look more actionable than chasing horizontal scale.

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