Flipkart Minutes grows 4x, expands quick-commerce network to nearly 1,200 MFCs

Flipkart Minutes reports 4x year-on-year growth since its August 2024 launch, with nearly 1,200 micro-fulfilment centres across more than 150 cities. Tier 2+ demand, Gen Z shoppers and non-grocery categories including gourmet, grooming and pet food are accelerating adoption.

— Source publishedFri, 11 Sept, 2026, 17:24 IST·First seen Fri, 11 Sept, 2026, 17:49 IST·Source Financial Express · BrandWagon

What happened

Flipkart Minutes reported 4x year-on-year growth, expanding to nearly 1,200 micro-fulfilment centres across 150-plus cities. Tier 2+ adoption is accelerating,

Key facts

  • 4x year-on-year growth
  • nearly 1,200 micro-fulfillment centres
  • more than 150 cities
  • Tier 2+ customer base up nearly 25x year-on-year
  • around 60% customer return rate in Tier 2+ markets
  • Gen Z customer base up nearly 5x year-on-year
  • Gen Z accounts for more than 45% of orders in specified categories
  • Gen Z contributes one in three gourmet orders
  • Gourmet and specialty grocery up 8x
  • Men's grooming up nearly 6x year-on-year
  • Pet food up 5x
  • close to 500 D2C brand partners

Why this matters

Flipkart’s 150+ city reach raises the strategic value of acquisitions or partnerships in last-mile logistics, dark-store operations, regional supply and specialized categories such as grooming and pet care.

What to watch

  • MFC count growth versus order-density and stated delivery-time performance outside major metros.
  • Evidence of improving or worsening unit economics: average order value, delivery fee thresholds, discount intensity and contribution-margin commentary.
  • Competitive responses from Blinkit, Zepto, Swiggy Instamart, BigBasket and JioMart, especially in Tier 2+ cities.
  • Share of non-grocery categories in gross merchandise value and repeat-order rates among Gen Z users.
  • Assortment availability, stockout rates, rider supply and regulatory or labor-cost changes affecting last-mile delivery.
  • Add more MFCs in high-density Tier 2 and Tier 3 clusters while consolidating inventory in regional hubs.
  • Expand private-label and exclusive assortment in high-frequency non-grocery categories such as beauty, grooming, snacks, pet care and household essentials.
  • Bundle Minutes benefits with Flipkart loyalty, payments and marketplace promotions to convert existing shoppers into repeat quick-commerce users.
  • Increase local seller and brand partnerships to improve in-stock rates and reduce replenishment costs.
  • Use targeted free-delivery thresholds and personalized promotions to lift basket size rather than broad-based discounting.