Flipkart Minutes’ order value nears Blinkit’s as its dark-store network tops 1,000

UBS estimates Flipkart Minutes’ net order value at Rs 500-530, close to Blinkit’s Rs 518 in Q1 FY27. Minutes now operates more than 1,000 dark stores across 120-130 cities, while Blinkit remains the user-reach leader with a 38% tracked MAU share in July.

— Source publishedFri, 4 Sept, 2026, 12:53 IST·First seen Fri, 4 Sept, 2026, 12:54 IST·Source Entrackr · Newsletter

What happened

UBS says Flipkart Minutes is nearing Blinkit on order value, aided by mobiles and electronics. Minutes has expanded beyond 1,000 dark stores across 120-130

Key facts

  • Flipkart Minutes net order value excluding mobiles: Rs 500-530
  • Blinkit average net order value: Rs 518 in Q1 FY27
  • Minutes: more than 1,000 dark stores
  • Minutes presence: 120-130 cities
  • Network average: 800-1,000 orders per store per day
  • Mature stores: 1,200-1,500 orders per day
  • Store maturity timeline: five to six months
  • Blinkit tracked MAU share: 38% in July
  • Blinkit MAU share change: +31 bps MoM; +375 bps YoY
  • Blinkit MAU growth: 57% YoY
  • Zepto MAU growth: 15-16%
  • Instamart standalone app MAU share: 9.5%

Why this matters

The quick-commerce market is becoming more competitively balanced, making dark-store density, city expansion and user-acquisition capabilities increasingly strategic assets.

Also reported by