Flipkart, Myntra Hold E-Commerce, Fashion Leadership as BofA Flags Resilient Online Demand
Bank of America channel checks indicate Flipkart retains its lead in India's broader e-commerce market while Myntra continues to dominate online fashion. The report finds no signs of demand weakness despite wider consumption slowdown concerns, signaling sustained momentum for Walmart-owned platforms.
What happened
Bank of America report says Flipkart and Myntra retain leadership in India's e-commerce and online fashion markets, with channel checks showing resilient online
Why this matters
Sustained Flipkart and Myntra leadership raises the bar for any challenger M&A and tightens the window to acquire complementary fashion or logistics capabilities before incumbents lock in share.