Flipkart's Glam Up event turns chaotic as influencers brawl over Rs 6,000 hampers at Bharat Mandapam
Viral footage of influencers scrambling for goodie bags dented Flipkart's beauty push, just as the Walmart-owned platform leans on a category where Gen Z drives 60% of sales and BPC is growing 50% YoY toward a $39 Bn India market by 2030.
What happened
Flipkart's Glam Up beauty influencer event at Delhi's Bharat Mandapam descended into chaos over goodie bags, denting brand image as the platform pushes its
Key facts
- 60% Gen Z share in BPC
- 50% YoY growth in beauty
- Rs 6,000 hamper value
- $39 Bn India beauty market by 2030
Why this matters
Influencer-led activation risk is now a diligence line item; expect sharper scrutiny on creator vetting, event insurance, and brand-safety clauses in any beauty M&A or platform partnership underwriting.