Flipkart taps India Post's 150,000 outlets to crack open small-town e-commerce
Flipkart is plugging into India Post's 150,000-branch network to handle last-mile delivery, returns and cash-on-delivery in tier-3 and tier-4 towns. Rollout starts in Maharashtra and Gujarat before going national, targeting first-time online shoppers across 95% of India's pincodes.
Flipkart partners India Post to leverage 150,000 post offices for last-mile delivery, returns, and cash-on-delivery in smaller towns. Rollout begins in Maharashtra and Gujarat before expanding nationally, targeting first-time shoppers in underserved regions.