Flipkart tests Eat In food delivery and standalone Minutes app in Bengaluru
Flipkart is piloting Eat In with Bengaluru employees and testing a standalone Minutes app with limited users, signaling a push into food delivery and faster quick-commerce ordering ahead of Big Billion Days.
What happened
Flipkart is testing Eat In food delivery with Bengaluru employees and piloting a standalone Minutes quick-commerce app for limited users, targeting wider
Key facts
- September 15
- 20,000 restaurants
- 33 million weekly active users
- 35 million weekly active users
- October
Why this matters
The pilots make Flipkart a more active adjacency player in food delivery and quick commerce, increasing the strategic value of partnerships or acquisitions in last-mile logistics, restaurant networks, and dark-store infrastructure.
What to watch
- Public rollout of the Minutes app on Android/iOS and expansion of serviceable Bengaluru pin codes.
- Evidence that Eat In opens to consumers, adds restaurant listings or offers delivery-time guarantees beyond employee testing.
- Changes in Flipkart Plus benefits, free-delivery thresholds, wallet/UPI rewards or Big Billion Days-specific Minutes promotions.
- Dark-store leases, hiring for quick-commerce operations, rider partnerships and local supply-chain roles in Bengaluru and other metros.
- Assortment breadth, promised delivery windows, minimum order values and discount intensity relative to Blinkit, Instamart, Zepto and BB Now.
- Any indication that Walmart capital, PhonePe/super.money integrations or Flipkart Ads inventory is being directed toward Minutes.
- Expand Minutes beyond limited Bengaluru cohorts into additional dense Bengaluru micro-markets before Big Billion Days, with app-only coupons and delivery-fee subsidies.
- Bundle Minutes offers with Flipkart Plus, Super.money, UPI/payment incentives or Big Billion Days promotions to convert marketplace customers into repeat quick-commerce users.
- Recruit restaurant chains, cloud kitchens and local favorites for Eat In while testing shared rider fleets or co-located pickup points.
- Increase dark-store assortment in high-margin impulse categories such as beauty, personal care, mobile accessories, small appliances and packaged foods.
- Use the standalone app to test faster checkout, hyperlocal ad placements and personalized replenishment prompts that can later feed into the core Flipkart app.