FollowG plugs into ONDC to take small electronics retailers nationwide
Mumbai-based AI retail platform FollowG has integrated with ONDC for the electronics category, enabling SME retailers to sell pan-India. The 2022-founded firm bundles a B2B app, ERP, retailer credit and white-label tools, and claims Rs336 crore GMV across 70,000 mobile phones moved.
What happened
FollowG, a Mumbai-based AI retail platform, has integrated with ONDC to help small and medium electronics retailers across India sell nationwide, offering B2B
Key facts
- 70,000 mobile phones
- Rs336 crore GMV
- founded 2022
Why this matters
Electronics OEMs and distributors should track FollowG as a potential channel partner or acquisition target for accessing long-tail SME retail demand now wired into ONDC rails.