Fraganote bags $3M Series A from V3 Ventures, eyes Rs 100 Cr revenue in 18 months

Delhi-based perfumery D2C Fraganote raised a $3M Series A led by V3 Ventures with Rukam Capital. The brand sells 32 perfumes across 50 SKUs to 400,000+ customers at a 35% repeat rate, distributing via D2C, Blinkit, Zepto, Instamart, Nykaa and modern trade.

— Source publishedWed, 3 Jun, 2026, 19:37 IST·First seen Thu, 4 Jun, 2026, 11:21 IST·Source Entrackr · Newsletter

What happened

Delhi-based perfumery D2C brand Fraganote raised $3M Series A led by V3 Ventures with Rukam Capital, targeting Rs 100 cr revenue in 18 months. Distributes via

Key facts

  • $3 million Series A
  • $2.4M V3 Ventures
  • $0.6M Rukam
  • $1M pre-Series A 2024
  • 400,000+ customers
  • 35% repeat rate
  • 50 SKUs
  • 32 perfumes
  • Rs 100 cr revenue target

Why this matters

Fraganote's omnichannel footprint across Blinkit, Zepto, Instamart, Nykaa and modern trade makes it a credible tuck-in target for legacy FMCG players hunting Gen-Z fragrance shelf space.