Fraganote bags $3M Series A from V3 Ventures, eyes Rs 100 cr revenue in 18 months

Delhi-based perfumery brand Fraganote raised a $3M Series A led by V3 Ventures ($2.4M) with Rukam Capital ($0.6M). With 400,000+ customers and 35% repeat rate, the D2C brand sells across Blinkit, Zepto, Instamart, Nykaa and modern trade, targeting Rs 100 cr revenue and SKU expansion over 50 lines.

— Source publishedWed, 3 Jun, 2026, 19:37 IST·First seen Thu, 4 Jun, 2026, 11:21 IST·Source Entrackr

What happened

Delhi-based D2C perfumery Fraganote raised $3M Series A led by V3 Ventures with Rukam Capital. Brand sells via D2C, Blinkit, Zepto, Instamart, Nykaa and modern

Key facts

  • $3 million Series A
  • $2.4M V3 Ventures
  • $0.6M Rukam
  • 400,000+ customers
  • 35% repeat rate
  • Rs 100 cr revenue target
  • 50 SKUs

Why this matters

Fraganote's quick-commerce-native distribution and SKU expansion roadmap make it a watch-list candidate for legacy FMCG players seeking a plug-in fragrance portfolio before the Rs 100 cr milestone resets valuation.