Fraganote bags ₹8 Cr Pre-Series A, chases ₹100 Cr run-rate in 18 months

Delhi-based D2C perfume brand Fraganote raised ₹8 Cr from Rukam Capital to scale omnichannel across Amazon, Myntra, Nykaa and quick-commerce. Founded 2023, it claims 300K active customers and 35% repeat rate, betting on accessible premium pricing (₹999/50ML) in a market headed to ₹37,600 Cr by 2030.

— Source publishedMon, 25 May, 2026, 17:00 IST·First seen Mon, 25 May, 2026, 17:02 IST·Source Inc42 · Buzz

What happened

D2C fragrance brand Fraganote, founded 2023, raised ₹8 Cr Pre-Series A from Rukam Capital, targets ₹100 Cr revenue in 18 months via omnichannel expansion across

Key facts

  • ₹8 Cr Pre-Series A (2025)
  • $1 Mn
  • 300,000 active customers
  • 35% repeat rate
  • 70,000 Instagram followers
  • ₹999 (50ML)
  • ₹499 discovery set
  • ₹100 Cr revenue target in 18 months
  • Indian perfume market ₹37,600 Cr by 2030

Why this matters

Fraganote's omnichannel push and 300K-customer base make it a watch-list target for legacy FMCG players seeking a ready-made premium fragrance play before the category consolidates.

Also reported by