Fraganote bags ₹8 Cr Pre-Series A, chases ₹100 Cr run-rate in 18 months
Delhi-based D2C perfume brand Fraganote raised ₹8 Cr from Rukam Capital to scale omnichannel across Amazon, Myntra, Nykaa and quick-commerce. Founded 2023, it claims 300K active customers and 35% repeat rate, betting on accessible premium pricing (₹999/50ML) in a market headed to ₹37,600 Cr by 2030.
D2C fragrance brand Fraganote, founded 2023, raised ₹8 Cr Pre-Series A from Rukam Capital, targets ₹100 Cr revenue in 18 months via omnichannel expansion across Amazon, Myntra, Nykaa, Blinkit, Zepto, Instamart and modern trade.
Why this matters
Founded in 2023, Fraganote is moving from D2C launch mode to omnichannel scale, riding accessible premium pricing in an Indian fragrance market projected to hit ₹37,600 Cr by 2030.
Retail-brand signals steady at 581 in the last 90 days.
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