Frostreats hits Rs 1.36 Cr in 14 months with frozen dog treats across 5 metros

D2C pet brand Frostreats reports Rs 1.36 Cr revenue and 10,000 pets served in 14 months, running a 70:30 online-offline split via 50+ retail and hospitality partners. Claims 50% retention and targets Rs 3 Cr by FY2027.

— Source publishedWed, 10 Jun, 2026, 13:52 IST·First seen Wed, 10 Jun, 2026, 14:05 IST·Source YourStory · Capital

What happened

Daily startup roundup features Frostreats, a D2C dog frozen-treat brand claiming Rs 1.36 Cr revenue in 14 months across five Indian metros via 70:30

Key facts

  • Rs 1.36 Cr revenue
  • 10,000 pets served
  • 50% retention
  • 70:30 online-offline
  • 50+ retail partners
  • Rs 3 Cr FY2027 target
  • Rs 200 Cr Exponent Energy
  • $5M Hoola Health
  • Rs 4 Cr Masters' Union

Why this matters

Frostreats is too early for M&A but worth tracking as a potential tuck-in for larger pet food or cold-chain platforms seeking premium frozen SKUs and metro retail relationships.

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