FSSAI bars select Diageo and Inbrew liquor brands over flavouring violations
FSSAI has halted sales of select United Spirits (Diageo) and Inbrew whisky and rum products, including variants of Antiquity Blue, Royal Challenge, Bagpiper and Old Monk, citing non-compliance over added flavours and prescribed production standards.
What happened
United Spirits (Diageo) · FSSAI has barred select Diageo/United Spirits and Inbrew whisky and rum products, citing use of artificial flavours instead of
Key facts
- Three Old Monk rum variants
Why this matters
Any alco-beverage partnership, acquisition or distribution diligence should intensify scrutiny of formulation approvals, manufacturing standards and regulatory exposure across brand portfolios.