FSSAI bars select Diageo, Inbrew and Old Monk liquor SKUs over flavouring
Food-safety regulator FSSAI has barred sales of select spirits made at specified Madhya Pradesh and Maharashtra facilities, citing the use of artificial or nature-identical flavouring. Affected labels include Antiquity Blue, Royal Challenge, Bagpiper and Old Cask.
What happened
United Spirits (Diageo India) · FSSAI barred sales of select Diageo India, Inbrew and Old Monk spirits made at specified Madhya Pradesh and Maharashtra
Key facts
- India's alcohol market has estimated annual revenue of $40 billion
- FSSAI banned three Old Monk variants
Why this matters
Any partnership or acquisition involving the affected producers should intensify diligence on formulation controls, plant-level compliance history and the cost of regulatory remediation.