FSSAI cracks down on 15 D2C food brands over 'healthy', 'organic' label claims
Regulator served notices to Storia, Troovy, Two Brothers Organic Farms, PLAN B and The Health Factory among others, flagging misleading 'healthy', 'organic', 'zero maida' and 'vegan' claims. One product cited carried just 4% pomegranate juice. Brands directed to align packaging with labelling rules.
What happened
FSSAI issued notices to 15 D2C food brands including Storia, Troovy, Two Brothers Organic Farms, PLAN B and The Health Factory over allegedly misleading
Key facts
- 15 companies
- 4% pomegranate juice
Why this matters
Diligence on D2C food targets must now include claim-substantiation files and FSSAI notice exposure, as remediation costs and rebrand risk can hit deal value post-close.