FSSAI draft seeks to bar dairy analogues from using ‘paneer’ in branding
India’s food regulator has proposed restricting non-milk dairy analogue products from using “paneer” on packaging or in marketing. If finalised after a 60-day feedback period, affected brands and retailers may need to rename and relabel products.
What happened
FSSAI has proposed barring non-milk dairy analogue products from using “paneer” in packaging and marketing. If finalised, existing licensed products may need
Key facts
- 60 days
Why this matters
Food and retail acquirers should diligence portfolio exposure to dairy-analogue naming rules, as affected brands may face reformulation, rebrand and distribution disruption in India.