FSSAI flags 15 D2C food brands including Storia, Troovy for misleading 'healthy' and 'organic' claims

India's food regulator has pulled up 15 D2C brands — including Storia, Troovy, Two Brothers Organic Farms, PLAN B and The Health Factory — over misleading 'healthy', 'organic', 'vegan' and 'zero maida' labels, ordering strict compliance with labelling norms.

— Source publishedMon, 15 Jun, 2026, 19:38 IST·First seen Mon, 15 Jun, 2026, 19:44 IST·Source Inc42 · Buzz

What happened

FSSAI flagged 15 D2C food brands including Storia, Troovy, Two Brothers Organic Farms, PLAN B and The Health Factory for misleading 'healthy', 'organic',

Key facts

  • 15 companies
  • 4% pomegranate juice

Why this matters

Expect valuation resets and distressed conversations among the 15 cited brands, opening selective M&A windows for acquirers with clean-label credibility and compliance muscle.

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