FSSAI front-pack labelling rules stall 8 years on; PepsiCo, ITC, Nestle make selective voluntary disclosures
With mandatory front-of-pack labelling norms pending for eight years, PepsiCo, ITC, Nestle and iD Fresh Food have started voluntary callouts on sugar, salt, fats and preservatives across brands like Maggi, Milky Bar, Aashirvaad and Sunfeast Farmlite. Health advocates say piecemeal labels fall short without standardized warnings.
What happened
FSSAI's mandatory front-pack labelling rules remain pending after eight years. PepsiCo, ITC, Nestle and iD Fresh Food have begun voluntary, selective front-pack
Key facts
- 8 years
Why this matters
Health-forward sub-brands like Aashirvaad and Sunfeast Farmlite become more attractive bolt-ons as labelling pressure mounts, while legacy HFSS-heavy targets may carry hidden reformulation liabilities in diligence.