FSSAI halts select flavoured whisky and rum variants linked to Old Monk, McDowell’s and others
FSSAI has directed manufacturers to stop selling specified whisky and rum products containing whisky or rum flavouring. The order applies to select variants and facilities—not entire brands—while existing stock may be sold after label changes. It also raises questions over Old Monk’s age-label claim.
FSSAI has ordered certain manufacturers to stop selling specified whisky and rum variants containing whisky or rum flavouring. The action covers select facility-made products, not entire brands, and also questions Old Monk’s age-label claim.
Why this matters
The action follows recent FSSAI scrutiny that barred three Old Monk variants and put alcohol labelling and flavoured-vodka claims in focus, widening regulatory attention to selected flavoured spirits.
The retail-brand theme is accelerating, up +99,600% QoQ.