FSSAI hits Swiggy Instamart with nine food-safety notices, flags own NOICE private label

India's food regulator issued nine notices to Swiggy Instamart over expired, spoiled and contaminated food complaints, including two products from Swiggy's own NOICE private label. The action sharpens platform liability questions across quick commerce, with peers Blinkit and Zepto also in scope.

— Source publishedMon, 13 Jul, 2026, 11:24 IST·First seen Mon, 13 Jul, 2026, 11:35 IST·Source Medianama

What happened

FSSAI issued nine notices to Swiggy Instamart over expired, spoiled and contaminated food complaints, including two products from Swiggy's own NOICE private

Key facts

  • nine notices
  • 200 products
  • 13 categories
  • 90% NOV
  • Q3 FY26
  • Q2 FY26

What to watch

  • FSSAI escalation from notices to fines or license suspension
  • Additional consumer complaints or viral social-media incidents
  • Notices formally issued to Blinkit/Zepto
  • Swiggy investor/analyst commentary on private-label margin impact
  • New FSSAI quick-commerce storage/liability guidelines
  • Swiggy issues corrective-action response, delists flagged SKUs and NOICE items pending review
  • Internal cold-chain and expiry-date audit across Instamart dark stores
  • Peers Blinkit and Zepto pre-emptively audit compliance to avoid similar notices
  • FSSAI signals broader quick-commerce inspection drive

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