FSSAI mandates green 'V' logo for India's $1,621M vegan market from July next year
India's vegan food market, worth $1,621 million in 2025, faces its first regulatory framework as FSSAI notifies mandatory vegan labelling rules requiring a standardised green 'V' logo from July. The market is projected to hit $3,800 million by 2034 at 10% CAGR. Regulator also issued notices over misleading health claims.
What happened
FSSAI has notified mandatory vegan food labelling rules requiring a standardised green 'V' logo from July next year, aiming to certify plant-based products in
Key facts
- $1,621 million (2025)
- $3,800 million by 2034
- 10% CAGR 2026-2034
- notified May 21
- mandatory July 1 next year
Why this matters
Formalized vegan certification creates a clear differentiation and consolidation moment—acquire or partner with certified brands early to lock in shelf credibility before the July deadline separates compliant players from those exposed to misleading-claim scrutiny.
What to watch
- FSSAI enforcement guidance or deadline extension notices
- Volume of misleading-health-claim notices issued to brands
- New MNC or dairy-major entries into certified plant-based segment
- Certification cost pass-through showing in vegan product price points
- Industry association lobbying filings on compliance timeline
- Vegan brands file for 'V' logo certification and audit labeling supply chains before July deadline
- Legacy FMCG and dairy players scope plant-based line extensions to capture certified-market credibility
- Contract manufacturers and testing labs expand vegan-verification capacity to meet certification demand
- Retailers begin planogram and packaging refresh cycles to accommodate mandatory logo