FSSAI Moves Against Amazon, Zepto, Swiggy Instamart and Others Over Food Claims

FSSAI has initiated penal action against five major ecommerce and quick-commerce platforms over alleged food misbranding and misleading claims, while issuing notices to 20 legacy and D2C brands. The regulator is also proposing stricter warning norms for packaged foods.

— Source publishedThu, 24 Sept, 2026, 08:00 IST·First seen Thu, 24 Sept, 2026, 12:01 IST·Source Inc42

What happened

FSSAI initiated penal action against Amazon, Swiggy Instamart, BigBasket, Flipkart and Zepto over alleged food misbranding and misleading claims, while

Key facts

  • 5 major quick-commerce and ecommerce platforms facing penal action
  • 20 legacy and D2C brands issued notices
  • ₹327.5 Cr Moneyview anchor round
  • ₹1,092 Cr Moneyview IPO
  • ₹168 Cr Zelio preferential issue

What changed

FSSAI initiated penal action against Amazon, Swiggy Instamart, BigBasket, Flipkart and Zepto over alleged food misbranding and misleading claims, while proposing stricter packaged-food warnings. The roundup also covers Moneyview’s anchor fundraise and Zelio’s growth capital plan.

Why this matters

Audit food listings, claims, labels and seller controls immediately, as FSSAI enforcement raises compliance, delisting and reputational risk for ecommerce and quick-commerce platforms.

What to watch

  • Formal FSSAI penalty orders, amounts, named violations and any direction to delist or correct listings.
  • Whether enforcement targets platforms for intermediary diligence or primarily brands for label and claim violations.
  • Publication of final stricter warning-label norms, implementation dates and thresholds for sugar, salt, fat or other disclosures.
  • Changes in app search rankings, ad approvals, product-page templates and seller onboarding requirements at major platforms.
  • SKU delistings, stock-outs or conversion declines in wellness, nutrition and packaged-snack categories.

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