FSSAI notices 15 brands including Emami, Neuherbs over 'healthy', 'organic' label claims
The food regulator has issued notices to 15 brands across supplements, snacks, breads and juices for allegedly misleading 'healthy', 'organic' and 'zero maida' claims. Names flagged include Emami, Neuherbs, Troovy, Two Brothers Organic Farms and Storia, signaling a sharper crackdown on health-led marketing.
What happened
FSSAI issued notices to 15 food brands including Emami, Neuherbs, Troovy, and Two Brothers Organic Farms for misleading 'healthy', 'organic', and 'zero maida'
Key facts
- 15 brands
Why this matters
Expect distressed pricing and partnership openings among the 15 flagged brands as regulatory overhang weighs on equity stories, while compliant clean-label and certified-organic targets gain scarcity value in deal pipelines.