FSSAI notices 8 food brands including Emami, Neuherbs, Plan B over misleading names and claims
Food regulator FSSAI has issued notices to eight packaged food companies — including Emami Healthy & Tasty, Plan B, Neuherbs, Troovy and Healthy Master — flagging potentially misleading brand names and unapproved claims such as 'plant based vegan' under the Food Safety and Standards Act, 2006.
What happened
FSSAI issued notices to eight food companies including Emami Healthy & Tasty, Plan B and Neuherbs over potentially misleading brand names and product claims
Key facts
- 8 companies
Why this matters
Heightened FSSAI scrutiny on misleading brand names and claims should sharpen diligence checklists on target packaged-food assets—price in label remediation costs and potential brand-equity impairment before signing.