FSSAI notices 8 food brands over misleading 'healthy' names and unapproved claims
India's food regulator issued show-cause notices to eight companies, including Emami Healthy & Tasty, Neuherbs and Plan B, citing brand names and claims like 'plant-based vegan' deployed without prior approval under the Food Safety and Standards Act.
What happened
FSSAI issued notices to eight food companies including Emami Healthy & Tasty and Plan B over potentially misleading brand names and product claims like
Key facts
- 8 companies
Why this matters
Diligence on packaged-food targets must now include a claims-and-trademark audit against FSSAI approvals, since show-cause exposure on flagship SKUs can materially shift valuation and indemnity terms mid-deal.