FSSAI notices 8 more brands over misleading 'healthy' claims after Nestle crackdown
India's food regulator has issued notices to eight brands — including Emami Healthy & Tasty, Troovy, Plan B, Neuherbs and Healthy Master — for misleading trade names and unsubstantiated 'healthy' claims. The action extends an earlier sweep that hit Nestle's Maggi, KFC, Flipkart and Open Secret.
What happened
FSSAI issued notices to eight food brands including Emami Healthy & Tasty, Troovy, Plan B, Neuherbs and Healthy Master for misleading trade names and 'healthy'
Key facts
- 8 brands
Why this matters
Diligence on packaged food targets must now include claim-substantiation dossiers and FSSAI correspondence as standard reps and warranties, with escrow holdbacks sized to potential reformulation and relabeling costs.