FSSAI notices hit Emami, Neuherbs, Troovy over misleading 'healthy', vegan and organic claims
India's food regulator issued notices to over a dozen brands — including Emami's Healthy & Tasty, Neuherbs, Troovy, Plant B and several organic labels — for trade names and pack claims that violate Food Safety and Standards Act labelling rules. Expect forced repacks, claim retractions and a chilling effect on health-coded marketing across the category.
What happened
FSSAI issued notices to multiple food brands including Emami's Healthy & Tasty, Neuherbs, Troovy and organic labels for misleading trade names and
Why this matters
Distressed labelling exposure could surface acquisition or licensing opportunities as smaller health-coded brands struggle with compliance costs and reformulation timelines.