FSSAI notices hit Marico, Ferrero, Pluckk, Bikanervala over health claims and hygiene
India's food regulator has issued notices to a clutch of FMCG and nutraceutical brands — including Marico, Ferrero India, Pluckk, MasterChow, Raw Pressery and Bikanervala — citing misleading health claims, labelling violations and contamination, escalating enforcement under the 2018 advertising and claims rules.
What happened
FSSAI has issued notices to multiple Indian food and nutraceutical brands including Marico, Ferrero, Pluckk and Bikanervala over misleading health claims,
Why this matters
Diligence on India food and nutraceutical targets must now stress-test claim substantiation and hygiene compliance, as FSSAI exposure is becoming a material deal-pricing variable.