FSSAI notices Lotte India, Ferns N Petals, Kubera Foods over misleading label claims
India's food regulator issued notices to Lotte India, Ferns N Petals and Kubera Foods for misleading claims and non-compliant labels, including '100% vegetarian' and '100% natural' assertions. Firms have 7 days to explain before action under the FSS Act.
What happened
FSSAI issued notices to Lotte India, Ferns N Petals and Kubera Foods for misleading labelling claims and non-compliant labels on various food products, giving 7
Key facts
- 7 days
- 100 per cent vegetarian
- 100 per cent natural
Why this matters
Heightened FSSAI enforcement on misleading claims raises label-compliance diligence stakes for any India F&B acquisition or partnership targets.
What to watch
- FSSAI follow-up statement after 7-day window closes
- Additional notices to other named brands
- Any product recall or delisting orders
- Court challenges or stay petitions from firms
- Updated FSSAI advertising/claims guidance
- Named firms file written explanations and initiate label/artwork revisions
- Legal and regulatory teams review claim substantiation dossiers
- Peer FMCG brands quietly audit their own '100%' and 'natural' claims
- Trade bodies seek clarification on FSSAI claim guidelines
- Retailers/e-commerce platforms flag affected SKUs pending compliance