FSSAI says Mondelez, Amway and others corrected misleading product claims
Following FSSAI notices, Mondelez India withdrew health and nutrient claims, while Amway revised packaging and removed “energy drink” wording. Juza Foods will suspend its website pending licensing compliance.
What happened
Mondelez India Foods · FSSAI said Mondelez India, Amway, Sapiens Labs and Juza Foods took corrective action following notices over misleading claims. Mondelez
Key facts
- 100 per cent
- March 2024
Why this matters
In food and wellness deals, diligence should test claim substantiation, licensing status and the cost of packaging or channel remediation before assigning growth value.
What to watch
- Additional FSSAI notices naming major FMCG, nutraceutical, protein, beverage or child-nutrition brands.
- Formal FSSAI guidance on terms such as energy drink, immunity, healthy, natural, high protein, fortified or clinically proven.
- Marketplace takedowns or requirements for food-license verification and compliant product-page disclosures.
- Rising consumer complaints, competitor challenges or advertising-regulator rulings on food and supplement claims.
- Retailer requests for supplier claim substantiation, revised artwork or indemnities.
- Increased frequency of packaging changes, product withdrawals or reformulations among functional-food brands.
- Conduct a portfolio-wide audit of packaging, marketplace listings, brand websites, influencer briefs and retailer product descriptions for health, nutrition, energy and performance claims.
- Create a substantiation register linking every claim to FSSAI-permitted wording, supporting evidence, approvals and current product formulation.
- Prioritize corrective relabeling for high-volume SKUs and establish sell-through, sticker-overlabeling or withdrawal plans for non-compliant inventory.
- Tighten governance between regulatory, legal, marketing, e-commerce and agency teams so digital copy cannot outpace approved label language.
- Prepare retailer and distributor communications to prevent outdated claims from persisting in catalogues, search ads and shelf signage.