FSSAI Serves Notices To La Casa, Cipzer Over Misleading 'Natural' And Immunity Claims
The food regulator flagged Dia Foods' La Casa Vegan Hazelnut Spread and Cipzer's Nutraceuticals Juice Capsules for unsubstantiated labels including 'All Natural,' '100% organic,' 'FSSAI Approved,' and immunity-boosting claims. Both firms have seven days to respond.
What happened
FSSAI issued notices to Dia Foods (La Casa Vegan Hazelnut Spread) and Cipzer (Nutraceuticals Juice Capsules) over misleading label claims like 'All Natural,'
Key facts
- 7 days
- 0.1% Vitamin C
- 100%
Why this matters
Diligence targets in food and nutraceuticals for label-claim liabilities, as FSSAI enforcement against firms like La Casa and Cipzer signals rising regulatory exposure that could depress valuations or trigger remediation costs.
What to watch
- FSSAI follow-up statement after 7-day window closes
- Any recall, penalty order, or delisting notice on flagged SKUs
- Expansion of FSSAI notices to additional brands (pattern signal)
- Clarification on 'FSSAI Approved' usage—regulator has repeatedly barred this phrase
- Media/consumer-group amplification driving reputational spillover
- La Casa/Dia Foods and Cipzer to file responses and revise pack copy within 7 days
- E-commerce platforms (Amazon, Flipkart, health portals) may temporarily suspend listings pending clarity
- Competitors audit their own 'natural/organic/FSSAI Approved/immunity' claims to preempt notices
- Trade bodies (nutraceutical associations) issue guidance on defensible label language